FAQs

  • Nextin Research™ by MarketPlace is a source of ready-to-use data and consumer insights for supplement, pet, food, and beverage ingredient companies and brands.

    With proprietary research methodologies, category specialization, and a unique, full-circle view of the supply chain and consumer markets, Nextin™ makes connections beyond what traditional market research firms can deliver.

    An answer to the demand for forward-looking industry and consumer data and insights, Nextin offers turnkey access to exclusive insights, data visualizations, presentation-ready charts, and comprehensive data sets that can be used in the development of product innovation, go-to-market strategies, marketing plans, and more.

  • Nextin specializes in ready-to-use consumer research focused on topics relevant to the B2B and CPG food, beverage, supplement, pet food, pet treat, pet supplement, and pet care markets.

    Standard licenses to Nextin Research Packages include turnkey access for one individual.  

    Nextin Research Packages include innovation insights, consumer data (raw and normalized in Excel spreadsheets), and charts (PowerPoint and PDF).

    For custom research services, contact Nextin parent company, MarketPlace.

  • Nextin Research derives data from annual surveys of U.S. consumers. All survey respondents are adults living in the U.S. who are age 18 or older. Nextin recruits survey participants via a consumer panel managed by Dynata, an industry-leading first-party data provider. Sampling is balanced according to the U.S. Census for gender and region.

    All data are presented as unweighted percentages and reported in the aggregate, unless otherwise noted. All surveys are administered online to a sample of representative size for the consumer category. 

    Nextin Research design and analysis are led by our team of researcher specialists and strategists who specialize in the food, beverage, supplement, and pet categories.

  • Nextin fields surveys online and recruits participants via a partnership with a leading first-party data provider. Sampling is balanced according to the U.S. Census for gender and region.

  • Sample sizes vary between reports but will always be representative of its constituent audience. For example, a report for a pet audience may sample only pet owners. In general, sample sizes range from 500 to 1,000 responses and vary depending on audience and topic.

  • Create your account using the email address you intend to use to save, purchase, and download Nextin Research Packages. This is the email address you will use to login to your account to access past purchases. 

    Note: Nextin does not use passwords. In lieu of a password, a verification code will be sent to your registered email address to complete your login.

  • Nextin does not use passwords. In lieu of a password, a verification code will be sent to your registered email address to complete your login.

    Not yet registered? Create your account.

    Note: Nextin does not use passwords. In lieu of a password, a verification code will be sent to your registered email address to complete your login.

  • Visit our Research Store to find the Nextin Research Package that fit your needs. Then, select the Research Packages you wish to purchase and select Add to Cart. Go to Checkout to enter your payment and billing information. 

  • Invoicing options are available for those who have an Agreement for Services with MarketPlace Innovations, LLC. Access to purchased research packages will be granted upon receipt of payment.

    MarketPlace customers who currently have an Agreement for Services should contact your Account Manager to request invoicing in place of a credit card payment.

    For those who do not yet have an Agreement for Services with MarketPlace and would like to inquire about paying by invoice, please get in touch via our contact form.

  • If using a credit or debit card, access to Research Packages will be available for instant download upon payment.

    For purchases paid by invoice, your Nextin Research Packages will become available once payment has processed, at which time you’ll receive an email containing instructions for download. To inquire about paying by invoice, contact us.

  • You may access Nextin Research packages you’ve previously purchased by signing into your account with the same email address you used originally to license the research.

    Note: Nextin does not use passwords; rather, a verification code will be sent to your registered email address to complete your login.

  • Once licensed, your Nextin report may be re-downloaded or accessed at any time. Simply sign into your account with the same email address you used to make the original purchase. 

    Note: Nextin does not use passwords; rather, a verification code will be sent to your registered email address to complete your login.

    While licensed research may be downloaded multiple times, all standard Nextin purchases are for single-user licenses only. Nextin Research cannot be resold, transferred, or published in whole without express written permission by MarketPlace Innovations, LLC.

  • Our Nextin Research Bundles allow you to pre-order to all Nextin reports based on data sourced and published in the upcoming calendar year.

    Payment is due in full at the time of purchase and allows subscribers to receive a notable discount on the latest Nextin Research. Users will be notified of access to individual Nextin Research Packages as they are published.

    Note: Nextin does not use passwords; rather, a verification code will be sent to your registered email address to complete your login.

  • Please reach out to us via our contact form with inquiries about Nextin reports, including questions about the topics and content covered therein. 

  • Before purchasing any Nextin report, please be sure to read the full description and accompanying information about the product being sold. We cannot offer refunds on Research Packages or any other products that have been downloaded or otherwise received by customers. You may find more about our refund policy here. 

  • Yes, we offer custom research through Nextin’s parent company, MarketPlace. Since 2002, MarketPlace has served our categories with strategy, research, branding, and marketing services. 

    MarketPlace offers a range of custom qualitative and quantitative research, as well as competitive intelligence and secondary research services. Inquire about custom researchhereand a member of our team will be in touch.

  • Nextin Research covers a range of topics relevant to the food, beverage, supplement, and pet categories. Each year, we publish category-level research for each of these markets. Additionally, we publish a series of Special Editions on the emerging trends and buzzworthy topics that are piquing the curiosity of B2B and CPG professionals in these categories.

    Is there a topic you’d like to recommend? We welcome suggestions.

  • Nextin Research Packages include an insights report, ready-to-use charts, and deep-dive data.

    Standard Nextin Research Packages include 5 files:

    - Nextin Insights (PDF): a 5–10-page insights report that provides analysis rooted in the included consumer data along with Nextin’s perspective as category specialists across B2B and CPG markets.

    - Ready-to-UseCharts (PPTX, PDF): a comprehensive PowerPoint deck containing a full series of charts with embedded data. Also provided as PDF for accessibility.

    - Normalized Data (XLSX): Excel spreadsheet with a data table and embedded chart for each question

    - Raw Data (XLSX): a comprehensive Excel spreadsheet containing individual survey responses; useful to those who have data analysis resources or capabilities.

    Optional, additional services that may be purchased as add-ons to a Nextin Research purchase include: additional Data Analysis, Strategy Consulting, and Protocept Development.

  • Nextin Bundles include multiple research packages and offer cost savings from 5%-20%. There are two types of Bundles: 

    Year-Over-Year Bundles include category research from three consecutive years.

    Category Bundles include multiple research packages on topics that are relevant to that category/ies. Specific Research Packages included in each Bundle are noted in the Bundle product description.

  • Add-ons are optional services that may be purchased in addition to a Nextin Research Package. Add-on options include: additional Data Analysis, Strategy Consulting, and Protocept Development.

  • The Custom Data Analysis add-on includes additional data analysis based on a single set of criteria, delivered as: a customized Executive Summary, a series of charts in PowerPoint/PDF, and normalized data (tabbed Excel file containing tables and charts for each question) based on the defined segment.

    This additional analysis of your licensed research, defined as up to 12 hours of data analysis and/or insights work, is conducted based on your specific need or request, with consultation from a Nextin research specialist or strategist.

    Additional data analysis may include defining a subgroup and analyzing the data within your licensed Research Package based on a specific behavior, attitude, value, preference, or other criteria. For example: additional analysis of supplement consumer data by a subgroup defined as those who have consumed supplements for cognitive health benefits in the prior 12 months.

  • Strategy Consulting includes up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand and receive a documented Executive Summary (~5-page presentation PowerPoint/PDF).

    This Strategy Consulting add-on is defined as up to 12 hours of consulting time to be used within 3 months of purchase. Consulting time may include communication via call, email, or other communication channel, as well as the preparation and additional analysis required to respond to consulting inquiries.

    Strategy consulting may be applied to product innovation consulting, market expansion ideation, and other topics pertinent to business and brand goals that Nextin Research was licensed to inform. For example: a B2B nutraceutical ingredient company that has historically served the supplement market is now considering approaching food, beverage, pet, or perhaps personal care. Strategy consulting provides direct access to a category strategist who can support the ideation and exploration of these topics in addition to the insights obtained through Nextin Research.

  • A protocept is a visual expression of a potential product innovation, via digital product renderings such as these. Protocepts are ideal for use in client and internal presentations.

    Intended for innovation exploration and product visualization, protocepts do not include regulatory guidance, formulation feasibility, or commercial packaging artwork.

    You can purchase a Protocept Package as an add-on to any Nextin Research purchase for the development of three (3) custom product protocepts to feature your ingredient, technology, product innovation possibilities, or brand.

  • A Protocept Package, added on to a Nextin Research purchase, includes the development of three (3) product protocepts. Protocept designs are visual interpretations or “mockups” of potential products to demonstrate how innovation might come to life in a packaged good. 

    Protocepts are expressions of a potential product innovation via digital product renderings such as these, and are ideal for use in client and internal presentations. Protocepts are intended for innovation exploration and product visualization, and do not include regulatory guidance, formulation feasibility, or commercial packaging artwork.

    Upon purchase of a Protocept Package, a member of the Nextin team will be in touch to schedule a discovery call to inform concept direction. One (1) round of revisions included to concept content (.DOCX), one (1) round of revisions is included to concept art (.JPG/.PNG). Each round of revisions is not to exceed 15% of original content. Protocept creation must be initiated within 30 days of purchase and completed within 60 days of initiation. Please allow a minimum of ~3-4 weeks from initiation to completion.

    Includes a discovery call to identify Protocept direction, with each of the three (3) protocepts delivered in .PNG and .JPG formats. See Protocept Examples here.

  • We currently do not offer samples of Nextin Research, in whole or in part. Please review the information about the Nextin Research Package you’re considering on its respective page. Further inquiries about Nextin reports may be submitted via our contact form. 

  • Yes, discounts are automatically applied to Nextin Bundles, which contain 2 or more Research Packages. Discount pricing is shown in the Research Store. 

  • For questions about a Nextin Insights report, data, or charts, please contact us.

    If you’re interested in additional analysis or strategy consulting, you may purchase further Data Analysis or Strategy Consulting add-ons. Each offers 12 hours of consultation with a MarketPlace strategist or research specialist.

  • All Nextin licenses provided on the Nextin storefront are single user licenses. View Nextin Terms of Use here.

    To inquire about multi-user licenses, please contact us.

  • Please direct media inquiries to Erin Robbins at erin.robbins@nextinresearch.com. 

  • MarketPlace is the company that established Nextin Research. MarketPlace was founded in 2002 and specializes in food, beverage, supplement, and pet categories across B2B and CPG markets. MarketPlace provides results-driven professional services including strategy, research, branding, and marketing.

    Learn more at the MarketPlace website.

Nextin Research by MarketPlace
6500 Chippewa Street
4th floor
St. Louis, Missouri 63109
USA

©2024 MarketPlace Innovations, LLC