Supplements

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Food & Beverage

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Revelatory research for supplement, pet, food, and beverage businesses

In fast-moving categories like ours, you have to look ahead to stay ahead.

Nextin Research™ by MarketPlace is the future-facing view of the supplement, pet nutrition, and food and beverage categories. 

Since 2002, we’ve been serving these markets, integrating B2B and B2C dynamics through MarketPlace's custom services. Nextin incorporates this immersive supply chain perspective with our proprietary consumer data to provide ready-to-use data, charts, and insights.

Connecting industry innovation and consumer motivations, Nextin Research keeps the pulse on current and emerging trends so you can anticipate what’s next.

What's Inside Nextin Research

  • Ready-to-use, current consumer research

  • Charts in PowerPoint and PDF

  • Comprehensive data, both raw and normalized

  • Integrated insight reports with a consumer lens

  • Innovation opportunities with a supply chain perspective

  • Year-over-year highlights

Sourced + Sought by Leading Brands

What’s next in

Packaged Food Trends 2025, 2026, 2027

Look ahead with Nextin’s latest consumer research on packaged food trends, comprising data and insights from our proprietary survey of 1,235 U.S. consumers. This 2025 Food Trends research includes a forward-looking insights report, comprehensive data set, and presentation-ready charts to inform product innovation, brand positioning, marketing, investment strategies, and more.

Supplement Consumer Trends 2024, 2025, 2026

Look ahead with this deep dive into supplement consumer motivations, aspirations, and behaviors. Nextin’s Supplement Trends research taps into new and evolving supplement trends, including crossover with functional foods and beverages. Dive into growing supplement need-states, delivery systems, ingredients, and more to inspire your innovation roadmap and go-to-market strategies.

Pet Category Trends 2024, 2025, 2026

Stay ahead of pet category trends with an immersive perspective of U.S. pet parents informed by our survey of dog and cat owners. Nextin’s Pet Trends research set includes an insights-rich 42-page report, presentation-ready charts and tables, and a comprehensive data set that explores consumer perceptions and purchases of pet food, treats, and supplements.

Nextin Events

  • TRENDING: PET FOOD

    PODCAST

    The 2025 Pet Food Market with Nicole Hill of Nextin Research

    Nicole Hill joins Editor of Petfood Industry and Host of Trending: Pet Food Lindsay Beaton to discuss the pet market trends and consumer insights set to shape the pet food market in 2025.

    Topics include: novel proteins in pet food, the "Biotics Bump," multi-format feeding, multi-channel shopping, M&A impact, and more!

    Listen Now

  • SUPPLY SIDE CONNECT NEW JERSEY

    TRADE SHOW

    Innovating the drink aisle: Crafting functional beverages driving health trends

    Dive into the key ingredients and strategies fueling the functional beverage boom with MarketPlace + Nextin's Jim Hibsch and other industry experts at this SupplySide Connect NJ insights, innovation, and networking session.

    ConnectEd sips and strategies
    Tuesday, April 8, 2025
    2pm to 4pm ET · 2 hr.
    ConnectEd Theater

    Get the Details
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Nutraceuticals + Gut Health

Nutraceutical ingredients consumed by Gut Health Supplement Consumers in the prior 12 months

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