Revelatory insights. Anticipating what’s next.

In fast-moving categories like ours, you have to look ahead to stay ahead.

Nextin Research™ by MarketPlace is the future-facing view of the supplement, pet nutrition, and food and beverage categories.

Since 2002, we’ve been serving these markets, integrating B2B and B2C dynamics. With our proprietary consumer data and immersive supply chain perspective, Nextin research keeps the pulse on current and emerging trends so you can anticipate what’s next.

What's Inside Nextin Research

  • Ready-to-use, current consumer research

  • Charts in PowerPoint and PDF

  • Comprehensive data, both raw and normalized

  • Integrated insights with a consumer lens

  • Innovation opportunities with a supply chain perspective

  • Year-over-year highlights

Sourced + Sought by Leading Brands

What’s next in

Supplement Consumer Trends 2024

Look ahead with this deep dive into supplement consumer motivations, aspirations, and behaviors. Nextin’s 2024 Supplement Trends research package includes future-facing insights and over 150k individual data points from our survey of 754 supplement consumers.

Pet Category Trends 2024: Supplements, Food, Treats

Stay ahead of pet category trends with an immersive perspective of U.S. pet parents informed by our survey of 754 U.S. dog and cat owners. Nextin’s 2024 Pet Trends research package explores the perceptions and purchase of pet food, treats, and supplements.

2025 Nextin Research: 3 Categories, 9 Reports

PRE-ORDER + SAVE 20% Stay ahead with Nextin’s 2025 research bundle, including 9 research packages across supplement, food and beverage, and pet categories. Consumer research will be conducted in early 2025 to inform the exclusive data, charts, and insights.

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Nutraceuticals + Gut Health

Nutraceutical ingredients consumed by Gut Health Supplement Consumers in the prior 12 months

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